Nike's groundbreaking media campaign for the Air 180 included a series of TV advertisements created by Industrial Light & Magic and directed by cinematographer Caleb Deschanel, animator Guido Manuli, art director Eiko Ishioka and David Cronenberg. In Cronenberg's otherworldy "Transformations," an insectoid creature inside a giant, egg-shaped pod is transformed into a human by the magic of a Nike shoe.
Courtesy of NIKE, Inc.
Cronenberg directed a series of four, functional public service announcements for Ontario Hydro about energy conservation. In "Cleaners," an ornery office janitor lectures a young co-worker about turning off the lights: "You think this is magic or something? Electricity is just there in the walls?"
© Hydro One Networks Inc. Used with permission.
The "Caramilk secret" was a campaign used by Canada's popular chocolate bar: it presented the bar's caramel filling as one of the great mysteries of the universe. The concept proved a good fit for the Cronenberg treatment. The ad features a rich playboy and a femme fatale in an ambiguous dream sequence that's a little film noir, a little sci-fi and ultimately as darkly sexual as any candy ad could be.
This short film was written and directed by Cronenberg for the 25th anniversary of the Toronto International Film Festival. "Camera" is a portrait of the actor as an old man, and stars frequent Cronenberg collaborator Leslie Carlson ( Videodrome, The Fly ). In increasingly claustrophobic close-ups, Carlson harps on the anxieties of aging before succumbing to a group of children, who've discovered an old film camera and burst into his apartment, forcing him to star in their production. A meditation on filmmaking as "memory and desire, aging and death."
Courtesy of David Cronenberg